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Enterprise Discovery

MEDDPICC 30:40ZoomAbove threshold2026-09-04

Strong opening and the pain was quantified in the buyer's own numbers. Implication questions came after the demo rather than before it.

00:00
30:40

Evidence before judgement — click any marker to jump to the moment it came from.

What worked

  • Opened with a specific observation about their hiring plan rather than a generic intro.
  • Got a concrete figure: fourteen reps starting in Q1.
  • Confirmed the paper process without being asked.

Fix these next call

  • Demoed before establishing what the ramp problem costs.
  • Did not ask who else has to agree before procurement.

Pro tip

You had the number at 04:20 and demoed at 05:18. Swap those around — a demo lands differently once the buyer has said out loud what the problem costs them.

Next best action

Implication-first discovery drill

Ask what the delay costs before you show anything. · about 7 min

Start